In this older cover photo, The New York Times takes you into their office and shows you their whole staff. Introduce YourselfĪre you proud of your team? Do you want to show off your staff? Do it with a cover photo! This is a great example of how a cover photo can drive people to act. Wishpond uses their cover photo to overtly invite readers to take action, with a literal arrow pointing to the spot where viewers can enter their contest. As in the example from Cvent, an understated background image makes the CTA pop. Marketo is currently using their Facebook page to promote The Marketing Nation Summit, using a cover photo CTA. Whether you want to gain likes, visits to your site, or entries in a contest you’re hosting, a cover photo CTA will help. Social media is a powerful tool when it comes to lead generation, and including a CTA in your cover photo encourages visitors to act. Use a Call-to-Actionįrom my college communication classes, to marketing seminars, to meetings at work – if I’ve learned the great importance of any one thing, it’s your call-to-action, or CTA. Who needs an “About” section when you can put everything that needs to be said onto your cover photo? Note that the image’s background is very simple, keeping the text-heavy image from appearing too crowded. In this cover photo, Cvent got a little more explicit in advertising their services.
Visually pleasing, this bright and cheery image also helps to reinforce CarMax’s brand. Sticking to the “Start Here” theme used in their television commercials, CarMax created this appealing, high-quality ad for their Facebook cover photo.
Social booth favorite photo free#
Think of your cover photo as free billboard space on one of the most popular social networks in the world – use it! Be Your Own Billboardįacebook is about making connections and showing off your fun side, but it’s also a place to establish your brand. When you see that icon pop up in your newsfeed, there’s no mistaking its source. This Captain Morgan cover photo/profile picture mash-up is so seamless that, at first glance, you might actually think that the bottle is on the page! Note that the profile picture works well independently of the cover photo. You see what I mean? Carlsberg uses their profile picture to enhance their cover photo (and highlight their product, the beer itself). Your profile image will conceal a small section of your cover photo, but you can make that work for you – just look for the big picture! Some of my favorite cover photos are those that incorporate the profile picture as part of the larger image. Bonus tip: whenever you use an image of a face, the person should be “looking” in the direction of your content – in this case, the cover photo. Nothing of real interest is obscured by the profile image, and the page is compositionally balanced. On the WB’s page for the fictional Harry Potter, the picture is placed so that the focal point is clearly visible.
It’s a pretty straightforward concept, but you’d be surprised at how many people and businesses mess it up. So where should you put words, important images, or graphics when you’re designing a cover photo? On the right. Where is your profile picture? On the left side of your profile. So what should you put in your social media storefront window? Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. It’s like the window display of your storefront – if it’s boring or ugly, it won’t generate interest.Įxplore this compilation of our favorite social visuals, profiles, and advertising that are creative, inspiring, and beg to be shared in our ebook The Big Social Media Brand Profile Lookbook. One of the most crucial elements of a business’s Facebook page is the cover photo. You’ve picked the perfect profile pic, filled in all the missing information, and even written a pretty stellar bio about what your company does. If you’re savvy about marketing on social, your business probably has a Facebook account.